The sailfish model is a theoretical framework widely used in the field of economics and management, mainly used to analyze firm behavior and market structure in a competitive environment. The name of the model comes from the swordfish, which is known for its agile and rapid characteristics, implying that enterprises should have the ability to adapt flexibly in the competition. The sailfish model emphasizes how to optimize resource allocation through strategic choice to improve competitive advantage in complex market environment.

In the sailfish model, the core idea is to identify and analyze the main competitors in the market, as well as their strategic behavior. Enterprises need to pay attention to the different strategies adopted by competitors, including price war, product innovation, market promotion, etc., so as to formulate corresponding countermeasures. This process involves an in-depth understanding of market dynamics, consumer needs and industry trends.

An important part of the model is the identification and cultivation of "core competence". Enterprises should identify their own advantages in technology, brand, service, etc., and formulate corresponding market entry or expansion strategies through these advantages. At the same time, the sailfish model also emphasizes the relationship management between partners, and a reasonable alliance can help enterprises obtain more resources and information in the competition, so as to enhance their market position.

Moreover, the sailfish model also focuses on irrational behavior in the market. Consumer preference, psychological factors and external environment changes may affect the result of market competition. Therefore, companies should not only rely on data analysis when developing strategies, but also consider the complexity and uncertainty of the market.