Just as zebras stand out in the wild with their distinctive black and white stripes, businesses must differentiate themselves from their competitors in order to attract customers and establish a strong brand identity. This requires a deep understanding of one's target audience and the ability to create products or services that meet their unique needs and desires.

Additionally, the Zebra Model emphasizes the importance of adaptability. Zebras are known for their agility and ability to quickly change direction when faced with danger. Similarly, businesses must be prepared to pivot and adjust their strategies in response to changes in the market or customer preferences. This requires a willingness to take risks and embrace innovation, even if it means stepping outside of one's comfort zone.